A Diamond is Forever

yellow gold diamond ring

All E-Jewelry offers information on the 4 Cs, suggestions on finding your fiancés style, an option to design your own ring, diamond care, and more. Be sure to visit the design gallery and do a custom search for jewelry based on your specifications. Interested in a particular designer or want to know if there is one in your area? Try the design gallery and search through designers to learn about location and company philosophy.

Hearts on Fire Diamonds

Check the Hearts on Fire’s “Dream Diamond”

This unique diamond cut is unlike other square cuts. It is a beautiful “hall of mirrors,” allowing more light to be refracted inside the diamond. That means, the diamond will often sparkle and look bigger than most other diamonds.

Have the person first sit down, and give her hearts on fire diamonds with a personal laser etched message. The message is a token of love as well as ensure that your diamond doesn’t get lost at the jewelers. If you are interested for more details, click here to read a comprehensive review of Hearts on Fire and see comparisons being made

Helzburg Diamonds

When you marry, you do so with the intent that it will last- and your diamond ring should reflect that. Helzburg Diamonds believe in giving you a ring that is just as meaningful as your marital decision. Upheld for their good rapport with customers, Helzberg Diamonds boasts a large selection of diamonds wedding rings, engagement rings, and other bridal jewelry to choose from.

With Helzberg, you can be sure that your purchase will last a lifetime. That’s why Helzberg guarantees free diamond replacements if lost or damaged due to faulty mounting and craftsmanship.

Plus, for the extremely cautious (or paranoid)- customers may have their diamond ring inspected and cleaned free of charge once every 6 months. With so many extra perks for their customers, no wonder why Helzberg Diamonds is one of the most popular diamond jewelry stores available.

De Beers Diamonds

De Beers Diamonds have not only been at the forefront of the diamond industry since the late 1800s, but have largely controlled much of the diamond market since. Purchasing diamond mines throughout Africa, India, and South America, De Beers Diamonds was able to influence diamond prices by regulating how many diamonds were available on the market. Through adjusting how many diamonds are released to jewelers to be sold to consumers, De Beers was able to continuously maintain a demand for the stones.

DeBeers is also credited with the introduction of the 4Cs. At the time, both De Beers and consumers wanted to create standard criteria from which all diamonds can be judged- establishing an accurate price for each stone. The 4 Cs enabled consumers to evaluate diamond quality based on the cut, carat, color, and clarity of a diamond.

In 1947, Francis Gerety created the slogan, “A Diamond is Forever”. An immediate success, the slogan was voted advertising slogan of the century in 1999 by Advertising Magazine. In 2002, De Beers partnered with LVMH Moet Hennessy to create De Beers LV. This partnership has grown to include 3 stores in Tokyo and a central office in London dedicated to creating the finest jewelry in the diamond industry.